Photography courtesy of Gainsboro Studios, Medicine Hat, Alberta.


In New York’s fabulous Waldorf Astoria, the grand ballroom hosted “Fashion Couture Week.” This hotel is a historical treasure, as much a museum as a place to rest in luxuryenjoyed by the world’s elite, even royalty.

Medicine Hat’s local celebrity Joan Bateman, of Gainsboro Studio, was chosen as lead house photographer for this year’s event. The distinction was awarded after she was selected from hundreds of photographers considered across the globe.

The audience energy at a high fashion show is incredible. The excitement and splendor is difficult to describe. The models are the smallest part of the experience. This level of fashion yields creations of genuine living masterpieces. Revealed from fabric, makeup, hair artistry sculpted precisely, and yes; beautiful young women. The results are truly an expression of the depth of the individual designer’s vision of beauty. Many of the gowns aren’t what you’d wear to the market, or even New Year’s Eve. Designers use the runway to showcase their art, which in turn becomes their brand. Ready to wear lines are purchased for retail based on the public’s acceptance of creations seen on the runway.

To read this issue in magazine format click HERE