Marketing experts share how Spotify shapes your music listening habits with playlists

It’s a common assumption that music streaming has changed how we listen to music in a physical sense, but a new study has revealed just how streaming has impacted consumers’ listening tastes. The research, which focused on Spotify, has found that when people listen to music via streaming, they are more likely to listen to platform-generated playlists, especially those prominently featured on Spotify’s Search Page, instead of playlists created by third parties such as major music labels.

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