Dr. Naser Pourazad, senior lecturer in marketing at Flinders University’s College of Business, Creative Arts, Law and Social Sciences, has examined how video game fans express their brand advocacy through online forums—and this reveals distinct consumer engagement patterns that challenge traditional marketing approaches. “This isn’t just about games,” says Dr. Pourazad. “As brands try to build passionate fan bases, our study shows the traditional marketing playbook is broken.”
Harsh critics are the most loyal fans of video game brands, study shows
-
Whether someone prefers Lionel Messi or Cristiano Ronaldo—arguably two of the world’s greatest footballers today—may be associated with their political outlook, according to the results of an international survey led by Nanyang Technological University, Singapore [...]
-
UK newspapers responded to a major climate ruling by the world’s top court by claiming “lawfare” and linking the decision to the U.K.’s proposed handover of the Chagos Islands to Mauritius, a new review of [...]
-
Individuals subject to extreme risk protection orders (ERPOs), or “red flag” laws, were significantly less likely to be arrested—including for violent and firearm-related offenses—while the orders were in effect than in the six months before. [...]
-
Every year, more people in England and Wales are involved in disputes before the civil courts than in the criminal courts. More than 1 million claims a year—for personal injury, debt, housing disrepair, faulty consumer [...]
-
For women’s health providers, the Dobbs decision that rescinded abortion rights wasn’t just an abstract political event.This post was originally published on this site
-
A new study by Prof. Gabriel Weimann, a senior researcher at the International Institute for Counter-Terrorism (ICT) at Reichman University and professor emeritus in the Department of Communication at the University of Haifa, and Daniel [...]
-
As public trust in the U.S. Supreme Court continues to fall, new research from the Annenberg Public Policy Center (APPC) of the University of Pennsylvania finds that jury service is associated with more positive attitudes [...]
-
Oxford’s 2024 Word of the Year, “brain rot,” refers to the loss of intelligence or critical thinking skills due to the overconsumption of specific types of content, most often in the digital sphere. A Binghamton [...]
-
Listening to someone who disagrees with you on a controversial topic, but shares basic values, might not change your mind—but it could moderate an extreme position, reducing polarization, new Cornell economics research finds.This post was [...]
-
When citizens feel a bigger tax pinch, political corruption goes down and voter turnout rises. That’s a key finding from new research led by Washington State University, which found that a higher tax burden is [...]
