Amazon’s Goodreads builds community but breeds division. Rival StoryGraph is playing it safe—and gaining ground

Reading, once a largely private activity, has become more public and communal with the emergence of book-centered social media spaces. But while the “BookTok” and “Bookstagram” communities are often in the news, Goodreads, founded in 2006 and estimated to have 150 million users, was arguably the first digital network to focus on reading.

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