From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and marketing experts Dr. Syed Rahman, Professor Jana Bowden and Professor Jamie Carlson reveals six make-or-break factors that determine whether gender-equality advertising builds loyalty or triggers backlash.
Prove it or lose her: The new rules for advertising to women
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A new University of Missouri study suggests mental health policies can play a significant role in how Americans choose political candidates. Past scholarly research has found that most Americans say they support mental health policies. [...]
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A new study on ancient societies from around the world is rewriting what we thought we knew about democracy. A team of researchers analyzed archaeological and historical evidence from 31 ancient societies across Europe, Asia, [...]
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American politics is increasingly characterized by high levels of polarization and divisive rhetoric, despite stated preferences among voters for civility and substantive debate. Sean J. Westwood and colleagues sought to understand what might incentivize a [...]
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The Asian community in the United States was microscopic six decades ago, for the wrong reasons. Because of discriminatory policies put in place that targeted the group—including federal legislation first enacted in the 19th century—Asian [...]
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Across Europe, education has become one of the biggest dividing lines in politics, and educational qualifications are now one of the best predictors of vote choice in Britain. This is particularly the case for new [...]
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Why do widely supported solutions to major problems, such as climate change, so often struggle to gain real traction? A new study suggests that part of the answer lies in understanding why people resist change, [...]
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Social media platforms, such as Facebook, Instagram and X, are accessed daily by millions of people worldwide. In the weeks or months leading up to elections, many political parties use social media platforms as part [...]
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During the National Prayer Breakfast on Feb. 5, 2026, Paula White-Cain, senior adviser to the White House Office of Faith, introduced President Donald Trump as “the greatest champion of faith that we have ever had [...]
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In a new analysis, racial and ethnic disparities in fatal shootings of U.S. residents by police varied widely between states. Roland Neil of the RAND Corporation in California, U.S., and colleagues present these findings in [...]
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The news media is shaping reproductive narratives and stigma around childlessness, presenting it as a threat to national interests, a deviation from moral or cultural norms, as a risk and, sometimes, as a legitimate life [...]
