Future Innovations

Origami-inspired ring lets users ‘feel’ virtual worlds

Virtual reality (VR) and augmented reality (AR) are technologies that allow users to immerse themselves in digital worlds or enhance their surroundings with computer-generated filters or images, respectively. Both these technologies are now widely used […]

Social Sciences

Why some messages are more convincing than others

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New research from the University of California San Diego Rady School of Management explores how people constantly evaluate […]