March 2025 – When Joe Borg began his career in the towing industry at just 15 years old, he never imagined the remarkable path that would follow. Today, Borg’s company, The TowFather, is not merely a towing service in Toronto, but a symbol of dedication, passion, and innovation in a traditionally blue-collar industry. Known for his unwavering commitment to excellence and the philosophy that white-collar service can thrive in blue-collar work, Joe has revolutionized the towing industry, one tow at a time.
Joe’s journey began in a way that could not have been more unorthodox. Raised in a family that moved frequently—attending 9 different schools before the age of 15—Joe’s education was a unique experience, but it was clear that the traditional classroom setting wasn’t for him. His parents offered him a life-changing ultimatum: either stay in school or join his father in the family business. It was a pivotal moment, and Joe chose the latter. Little did he know, this decision would be the foundation of a successful career, and a lifelong bond with his father.
In the early days, Joe was too young to drive, but that didn’t stop him from learning the ropes of towing. His siblings drove him to job sites where he honed his skills, learning everything from negotiating car purchases over the phone to the hands-on process of towing junk cars. It was during these formative years that Joe became immersed in old-school towing techniques, using rubber slings, chains, and bumper lifts. These experiences formed the bedrock of his expertise, enabling him to grow into the industry leader he is today.
As the years passed, Joe’s passion for towing continued to evolve. His company, initially known as Borg Towing Limited, transitioned to The TowFather, a name that reflects both his legacy and his commitment to offering exceptional service. Embracing cutting-edge technology, including wheel lifts and flatbeds, Joe expanded his business to accommodate a wide range of services, from towing luxury vehicles to transporting heavy machinery and freight.
In 2014, Joe took a brief detour from the towing industry to launch Rapitow, a motor club inspired by the Uber model. Although he soon realized that his true passion lay on the road, the time spent in the office equipped him with invaluable business skills that would prove instrumental in shaping The TowFather into the powerhouse it is today.
One of the most memorable moments of Joe’s career occurred in December 2019, when he and his father made the long journey from Winnipeg to Michigan to pick up a new tow truck. During the drive, they encountered a bizarre sight—deer scattered across the roads—but they persevered, and Joe returned home with his brand-new truck unscathed, a story that has become a beloved part of his journey.
Today, The TowFather stands as a shining example of Joe’s unwavering dedication to quality and customer satisfaction. His mission is simple: to provide white-collar service in a blue-collar industry. For Joe, it’s not just about towing vehicles—it’s about ensuring every client receives the peace of mind they deserve, particularly those with luxury cars, whom he treats with the utmost care. His reputation for reliability, professionalism, and personalized service has earned The TowFather a trusted name in the industry.
Joe Borg’s journey is a testament to hard work, passion, and an undying commitment to excellence. From humble beginnings to leading a company that represents the very best in the towing business, Joe proves that no dream is too big when you have the drive and dedication to succeed.
The TowFather – where white-collar service meets blue-collar work ethic. For more information or to schedule a service, visit www.thetowfather.com.
