A bold Canadian jewelry brand has stepped onto one of fashion’s most iconic platforms. Dazzle By Pari, founded in Calgary by entrepreneur and designer Pari, has officially debuted at New York Fashion Week 2026, marking a defining milestone in the brand’s evolution from local startup to emerging global luxury name.
For Pari, this moment represents more than a runway showcase. It is the realization of a vision built on resilience, ambition, and the belief that luxury should be both empowering and accessible.
Dazzle By Pari was created to bridge the gap between aspiration and affordability. The brand was founded on a simple yet powerful principle: women should not have to choose between jewelry that looks luxurious and jewelry that fits their everyday lives. Too often, the market forces a compromise between fast-fashion pieces that lack longevity and traditional luxury brands that feel unattainable.
Dazzle By Pari offers a modern alternative.
Each piece is crafted with premium rhodium plating and high-quality cubic zirconia stones, designed to deliver brilliance without compromise. Waterproof, tarnish-resistant, and hypoallergenic, the collections are created for women who move seamlessly between professional, social, and celebratory spaces. The aesthetic is bold yet refined — statement-making yet timeless.
At its core, the brand is about confidence.
Featured on the runway were standout designs from the brand’s signature DIVA Collection — a collection that unapologetically screams luxury. The DIVA Collection is designed to turn heads the moment a woman walks into a room. With commanding silhouettes, radiant stones, and high-impact brilliance, these pieces are not just accessories — they are statements. They embody power, presence, and undeniable glamour, created for women who own every space they enter.
Under the lights of New York Fashion Week, the DIVA pieces radiated strength and sophistication. The jewelry captured attention with luminous detail and elevated craftsmanship, while remaining wearable beyond the runway. The collection perfectly represented Dazzle By Pari’s balance between bold opulence and accessible luxury.
New York Fashion Week stands among the most influential fashion events in the world, serving as a global stage for designers who shape trends and redefine contemporary luxury. To be featured is both validation and opportunity — a testament to a brand’s growing impact.
For a Calgary-based business, the achievement carries special significance. Dazzle By Pari represents the expanding reach of Canadian entrepreneurs within international fashion. It reinforces the idea that global influence is no longer confined to traditional fashion capitals. Vision, strategy, and persistence now matter more than geography.
Behind the glamour of the runway lies an entrepreneurial journey defined by discipline and belief. Scaling production, maintaining uncompromising quality standards, and preparing a collection worthy of a global platform required relentless dedication. The NYFW debut stands as a culmination of years of brand building — and the beginning of an even greater chapter.
The response from fashion insiders, stylists, and attendees underscored the brand’s distinctive positioning. Dazzle By Pari delivered runway-level glamour without losing its commitment to accessible luxury. The pieces held their own among internationally recognized designers, reflecting a brand ready for expanded global presence.
Looking ahead, Dazzle By Pari aims to build on this momentum through retail growth, strategic partnerships, and continued innovation in design. The mission remains clear: to create jewelry that empowers women to feel radiant, powerful, and unapologetically confident.
From Calgary to New York, Dazzle By Pari has proven that bold dreams backed by relentless action can transcend borders.
The runway was not just a destination — it was a declaration.
And this is only the beginning.
Discover Dazzle By Pari
Website: http://www.dazzlebypari.com/
Instagram: https://www.instagram.com/dazzlebypari
Facebook: https://www.facebook.com/dazzlebypari
