When brands spend millions every year to transport Super Bowl audiences back in time during commercials, what happens if they choose the wrong era? Knowing who prefers which part of history is valuable marketing knowledge, and a new tool developed at the University of Arizona offers a way to measure which era evokes the most nostalgia.
Understanding eras: Predicting audience preferences with new perspective on nostalgia
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Shoppers would pay more for their weekly groceries if it meant improved welfare for farm animals, according to new research from the University of Reading.This post was originally published on this site
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Why do some people who embrace conspiracy theories simply hold those beliefs, while others act on them? A new study published in the British Journal of Social Psychology identifies three characteristics that help determine when [...]
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Carbon capture and storage (CCS) is regaining prominence in climate policy debates in Germany. A study published in Environmental Politics examines the reasons behind this comeback and shows that the strict limits originally envisaged for [...]
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Supporters of losing parties express more distrust of their fellow citizens after elections than do supporters of winning parties, a new study has found, with voters who more strongly disliked rival parties showing even greater [...]
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Interviews with political activists in Southern California showed stark differences in how migrants are viewed: either “like us” and deserving of rights or lawbreakers undeserving of social belonging and benefits.This post was originally published on [...]
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An SKKU research team led by Professor Travers B. Child of the SKK Graduate School of Business (SKK GSB) has become the first in the world to use micro-level data to demonstrate that aid fragmentation—the [...]
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The actions of big business shape public health, so local authorities need to carefully consider how to govern their relationships with them.This post was originally published on this site
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In the increasingly polarized political realm, moderates may be viewed as disloyal by both conservatives and liberals when the opposing side seems threatening, according to research published in the Journal of Experimental Psychology.This post was [...]
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A new study has found that mass shootings and deaths by suicide in the United States share seasonal patterns, reaching their highest levels during summer months. Analyzing national data spanning 2014–2021, researchers observed consistent summertime [...]
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Puerto Ricans share deep skepticism toward elected officials and a widespread sense of limited self-governance, according to a new study from the University of Michigan’s Institute for Social Research and the University of Puerto Rico-Río [...]
