Social Sciences

The COVID-19 pandemic exacerbated and brought into focus the ongoing disproportionate burden on mothers when it comes to household logistics, child care and financial inequity. It also revealed just how deeply embedded and structurally reinforced […]

There is an assumption that social media use is mainly habitual or driven by addiction-like mechanisms, but findings published in the International Journal of Electronic Marketing and Retailing suggest that engagement with such platforms might […]

Hair and beauty salons are spaces where we go to look and feel good. We have a bad day, a bad week, a bad breakup—we go to the salon. But ask any hair or beauty […]

As “Michael,” a major biographical film on Michael Jackson, hits cinemas more than a decade and a half after the singer’s death, a new study shows that dead artists’ brands remain powerful long after they […]

Humans tend to be captured by things around them that they perceive as pleasurable and aesthetically pleasing. This “sense of beauty” has been widely studied extensively, mostly in experiments that involved adult participants.This post was […]

Social media is filled with posts about fitness and healthy eating aiming to inspire and encourage better lifestyles. However, a new large review study led by an Olympic athlete reveals that this seemingly motivational content […]

In a new study, a University of Cincinnati sociologist and his research team are shedding light on how TikTok content produced by gang members could be used to better inform law enforcement and policymakers for […]

The Eurovision Song Contest (ESC) has been attracting millions of fans every year since it was launched back in 1956. At the same time, it represents a unique opportunity for research. Almost no other major […]

Gold digging is often seen as a female behavior focused on exploiting wealthier partners for material gain, but science suggests this stereotype may be too narrow. Past studies have shown both men and women value […]

Good caregivers are often in short supply, but after the COVID-19 pandemic hit the U.S. in early 2020, staff levels at nursing homes dropped by 10%. What was a simple personnel shortage has moved closer […]