Social Sciences

Why some messages are more convincing than others

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New research from the University of California San Diego Rady School of Management explores how people constantly evaluate […]

Social Sciences

Q&A: Fairness and well-being in society

When we assign work or chores in social units like our workplaces and households, feelings of unfairness are inevitable. While we hope to keep things fair, this can sometimes be difficult to achieve, and we […]